Video Premiere: Five Knives “Sugar”

It’s no secret that Nashville based electronic punk rockers Five Knives won me over with their unique and fresh sound in a blossoming EDM (electronic dance music) market. Led by fiery frontwoman Anna M’Queen along with Nathan BarloweZach Hall and Shane Wise, the band are preparing the release of their new — and first full-length — album later in the year.

M’Queen and her male bandmates released the new single “Sugar” earlier this year, which also debuted a more polished look for the 4-piece band and a mainstream, pop-influenced sound. One that landed the band in the Top 5 on the Billboard chart with its freshman single. This week, the MTV Artist To Watch, premiered the video for the girl-power single. The clip features M’Queen in a bathtub of barbed-wire among a slew of provocative images and teetering-on-disturbing scenes that will surely light up club screens across the nation.

Having heard a preview of the Mark Needham (Imagine Dragons, The Killers) produced record, I assure you “Sugar” is just a sample of what is to come. The album, still untitled, is filled with catchy choruses and infectious beats. And while the new single is awfully fun, the rest of the singles to come are far superior to anything the band has delivered in the past, including the next. “Savages” is set to debut anytime to kick off the album’s promotion with Red Bull Records.

You can get Five Knives’ new single “Sugar” on iTunes now.

Like Five Knives “Sugar” video? Think they went too far with the disturbing images? Comment below and let me know what you think and don’t forget to join the conversation on Twitter at @CMVetrano