Neon Trees Surrenders For Promotional Purposes

It looks like Neon Trees, who Tragic Kingdom named the Best of 2010, is going to have another big year. Their newest single, “Your Surrender”, is burning up radio stations all across the country including Radio Disney thanks in large part to the song’s partnership with Disney’s Prom movie which hits theaters at the end of the month.

Don’t get me wrong, Neon Trees and Disney doesn’t quite scream “match made in heaven”, but I am far from calling Tyler Glenn & Co. sellouts. Think about the promotion that the folks at Disney put into anything attached to their name.  No doubt this video will play in between a number of shows about wizards and bratty teens, and the song will play heavily on the brand-owned radio stations.  So while the early fans of this indie band might be thinking their headed down a dangerous road, I think they just played their smartest move, proving they’re here to stay.  I am looking forward to what is next for 2010’s breakout stars, just as long as it doesn’t include collaborations with Miley Cyrus or any other Disney-produced starlet for that matter.

Check out Neon Trees’ latest video “Your Surrender”, featuring scenes from Disney’s upcoming film Prom.