Chris Vetrano’s career began in his hometown of Denver, where he led the launch of the Sage Hospitality restaurant division as the Director of Marketing & PR. His enthusiasm for the Mile High City led him to Village Voice Media, where he planned a number of local art, music, and food events for the local brand and spearheaded the launch of corporate social media initiatives. In 2009, he co-founded a national marketing and PR firm, eMVe Marketing, where he worked with a number of recognizable brands, including Rolling Rock, Floyd’s 99 Barbershop, and Verizon Wireless. Along with his day-to-day clients, including live music venues, digital music platforms, and a number of talented musicians, songwriters, and artists, he was integral in developing the western United States’ largest Indie Music Festival, The UMS.
His childhood passions in music ultimately led him to Nashville where he won the role of Vice President of Artist Relations and Business Development for Brite Revolution, a music discovery platform and popular music magazine. It was there that he spearheaded the company’s significant growth in the Nashville market– grabbing the attention of acts such as The Avett Brothers, Taylor Momsen, Ellie Goulding, and Joss Stone. A great stepping stone into Music City, Vetrano resigned from the role in January of 2012 to focus on his own lifestyle and music branding agency, CMENT.
He spent his next few years in Music City developing marketing and social media campaigns for the city’s small-mid-sized businesses and managing major label and independent musical acts. As an entrepreneur, Vetrano has developed his own name and brand, not only for the incredible work he did with his clients and partners but also as the editor and founder of the local lifestyle blog ‘Listen! It’s Vetrano,’ which has captured the attention and praise of such acts as Justin Timberlake, Cassadee Pope, and Neon Trees.
In 2015, Chris made another career shift as he joined the team at Lyft’s new Nashville office to build and develop the company’s social media support team. Growing a small team to 50 within two years, Lyft’s social support has been nationally recognized as a leader in the digital support industry, named above its competitor in social care.
In 2019, Chris was promoted to lead and develop another new exciting venture for Lyft as Head of Customer Experience for Lyft’s Transit, Bikes & Scooters division. Based in Nashville, he is building a new support organization for Lyft’s newest offering in ridesharing. Deeply embedded in the experience for Lyft users, with a deep passion for the future of transportation and delivering best-in-class for every user on the platform, the efforts of he and his team reach far beyond the Nashville community.
At a very young age, he has had a wildly successful and influential career. As a mentor to his team at Lyft and all those that meet him, Chris is consistently inspiring those he works with to achieve through empowerment and drive.