Country’s Fresh Face

The fresh faced Carrie Underwood has inked a two-year deal with facial cleanser, Olay, to be the company’s new spokesmodel.  The print ads (seen above) will begin rotating immediately, while the television campaign will debut during the Country Music Awards tomorrow night, which Underwood will also serve as host. Joe Arcuri, VP of Procter & Gamble, said in a statement:

“The partnership with Carrie Underwood is all about reaching women like her, ages 25 to 35, who are not currently using Olay now, or really any other skin care brand, because they think the products are very focused on anti-aging. We believe this campaign will bring these women into the brand for the first time by giving them uncomplicated skincare — simply a regimen of cleansing and daily facial moisturizer with UV.”

Be sure to check out Carrie’s clear skin tomorrow night as Nashville celebrates Country music’s biggest night – the Country Music Awards live on ABC.