Can you think of a more endangered industry than beauty and fashion right now? Even travel will rise faster than the beauty and fashion industry. Wearing a stylish dress is simply not in anyone’s mind right now. As the end of the pandemic looms because of the arrival of vaccines, the fashion and beauty industry must find its footing in this new world. How is it going to make itself relevant? And what are the ways that the pandemic changed the industry, whether for good or bad?
False Eyelashes Are In
Babies born last year will see most of their family members in masks. They wouldn’t even have a concept of how a human face looks like without a mask. All they see are mommy and daddy at home, and perhaps their siblings, too. But when they do go out for a walk in their stroller, babies will see masked people jogging, walking, and going to work.
Such is the reason why people-women, especially-are into false eyelashes. Since they can’t very well invest in the best shade of lipstick right now because nobody can see it, they found a way to stand out. Wearing false eyelashes is fast becoming a trend as women begin expressing themselves through their eyes. It’s not just false eyelashes that have suddenly become important. Mascara sales grew, too, since the pandemic.
Shift to Skincare
Cosmetics sales started picking up late last year as more jobs started to reopen and operate. However, it is still a far cry from the normal sales pre-pandemic. There is one thing that most people are focused on right now. It is skincare. Experts said that people are focus on facial scrubs, facial creams, hand lotion, etc. Sales of beauty soaps, hair color, and home scents are also on the upswing.
It is clear that people started to shift toward taking care of their skin more than slapping on makeup. The concern of everyone is to meet their most basic needs. Makeup falls a distant second to that in terms of beauty regimen.
Tote Bags Are the Future
In the future, how many mini designer bags for women are you going to need? Probably not as many as before when you have a bag for different occasions. Many people went into minimalism in the past year. Whether that’s because of boredom or the realization that you don’t need many things to survive a pandemic doesn’t matter. What is clear is that people now rely on dependable and practical accessories.
That’s why you probably have noticed yourself clutching at your tote bag more than ever. This bag has a multitude of use, but it’s especially useful for carrying your laptop and disinfecting wipes. You can throw anything into a medium-sized tote bag and feel like you have everything you need with you. At least for now, that’s how it is going to be. Luxury bags and mini satchels will still be a thing, though, so make sure you have space for them in your closet.
Uncomfortable Shoes Are a Thing of the Past
Goodbye, high-heeled shoes and stiff dress shoes for men. Sales of dress shoes plunged 70% last year. There is no way women and men will wear such uncomfortable pairs of shoes while working from home. They are fine with their slippers, thank you very much. It’s bad enough that they have to use them to power-dress before the pandemic, but now that they have a chance not to wear them, they’re dancing in glee.
Will these shoes rebound after the pandemic? The trend of wearing comfortable shoes will likely continue after the pandemic. Manufacturers are also answering the call as they are designing wide-heeled shoes and developing comfortable leather materials that won’t compromise style and quality.
Basics Are Returning
While malls have reopened, that does not mean retailers will fill the racks with fashionable items. Since people are working from home, the idea is for them to wear the most comfortable and basic clothing pieces. Instead of seasonal trends, clothing manufacturers are focusing on plain shirts, classic-cut jeans, and natural-toned clothes that you can mix and match.
The fashion and beauty industry is at the cusp of a significant change. Will the traditional stick? Or, are people going to look for something that fits the demands of the times? Do they want more stylish pieces in the future because they missed wearing them, or does back-to-basics sound good enough for them? These changes will push retailers and consumers to challenge each other.