Every eCommerce store would like to boost their sales to get more revenue, but that is normally easier said than done. With the rise of technology and online shopping, the amount of competition has risen and makes it difficult to get sales when there are big-name sites like Amazon available. Luckily, there are still effective ways you can help your online shop garner more sales. Here are some tips that you can read about and try out to increase your sales.
Show Off Security
When it comes to online shopping, security is everything. Customers are wary of shopping in sites that seem to lack security due to things such as credit card fraud, so you need to show off your security measures. It is difficult to let new customers trust you when it comes to giving your personal information, so you need to display things such as high-profile partnerships and security badges. You should also make sure that your site has a small lock sign and “https” to show that it is safe to use.
When people shop online, the only way they can size up the products other than the description is the photos. Therefore, you should focus on the photos since that is what will tempt them to buy your products. You should take high-quality shots of your products with a plain background – that way, it will focus on the actual product rather than the background. You should also find a company that offers services for eCommerce photo retouching to enhance the way your photos look.
Other than showing off your products through photos, you could also post video demonstrations to show your customers more about the product. Around 85% of people are more likely to purchase your product after they watch a video. Since you do not have the advantage that physical stores do, which is letting your customers hold and feel the products for themselves, videos are the next best thing. It gives your customers an in-depth look into the product and gives them the closest thing to the feel and touch sensation from physical stores.
Use the Holidays
You ought to take advantage of the holidays. Think about it, there is a holiday practically every month – New Years, Valentine’s Day, Christmas, and even events such as graduation. You can offer discounts on each of these holidays, which is excellent if it is a gift-centered holiday. You can also redesign your website to suit the holiday theme.
If you want to use a powerful selling technique, then you should make your customers feel a sense of urgency. Everyone wants to get a great deal, and they definitely do not want to miss out on one. Therefore, a quick way to boost your sales is to offer your customers limited-time discounts. It does not have to be a huge discount either – a simple 5-10% discount can easily encourage your customers to purchase your products because they believe that they are saving money.
You must focus on boosting your sales to stay on top of the competition. Try out any of the tips above to increase your sales in your eCommerce site!